Mural is a digital workspace for visual collaboration, enabling teams to brainstorm, plan, and collaborate through virtual whiteboards. Mural’s partner program, Playmakers, “are trusted experts that help teams scale innovation with visual thinking and remote collaboration”. As fully remote contributors, their video production needs varied from person to person.

tsCreativ created an interactive dashboard using Notion for their trusted experts. The dashboard guided them on how to best film their content and select the production kit that best suited their needs.

Mural sought to work with tsCreativ after seeing The Gray Area of Remote Work, a remotely produced, 4-part documentary series about working remotely by Thor Schroeder (founder of tsCreativ). Mural worked with tsCreativ over a period of two months to build out the dashboard, leveraging tsCreativ’s remote video production and digital operations consulting expertise.

Working closely with Mural’s main point of contact via a series of video interviews, the details of the Playmaker program were outlined, along with what each expert previously created or planned to create, and what challenges they faced producing content remotely.

Of course, Mural was the tool used to facilitate brainstorming, white-board the workflows and needs, gather inspiration, and distill questions.

The determination was that each Playmaker leveraged Mural in a distinct way. Some from their home office, some from a studio, and others from hotels and coffee shops.

Before creating video production kits, guiding educational materials were needed for the Playmakers.

So, a full knowledge base was created.

The knowledge base defined how Playmakers should present themselves remotely, refining details such as lighting, audio, and camera placement. tsCreativ outlined video production terms and created an FAQ. The beauty of the knowledge base was that everything linked, i.e. terms linked to definitions and kit components linked to full kits.

After the knowledge base was created, the focus turned to the kits themselves. The kits accounted for where filming took place, the size and complexity of the space, the permanence of the space, even if they were traveling often or needed to break down and rebuild the kit regularly.

Once all the infrastructure was in place, the final interactive dashboard was constructed.

The dashboard kept user experience front of mind:

• How would they access the dashboard?

• What would they need as soon as they got to the dashboard?

• How far would they journey before finding what they needed?

The final result was feature-rich, but felt lightweight and tailored to each user.

The Playmaker dashboard helped the Mural team support their Playmakers at a new level. It also allowed for the content produced to feel consistent and of higher production value. This led to easier setup for the Playmakers, but also a deeper trust in Mural as a result of the content they produced.

If you or your team work remotely and utilize any form of remote interaction with clients, partners, or customers, then remote video production is part of your digital operations.

If you’d like to increase your video production or operational efficiency, schedule a complimentary discovery call with tsCreativ today!